![]() ![]() And it has largely been the case at Microsoft, where in 2014, the personable cloud exec Satya Nadella became the company's third CEO after the much brasher Steve Ballmer and the eager-eyed, if hot-headed, cofounder Bill Gates. It was most obviously the case at Apple in 2011, when, in the wake of Steve Jobs' death, the more mild-mannered Tim Cook, then the chief operating officer, stepped into the spotlight. The transfer of power from a visionary and sometimes eccentric founder to the most trusted and more down-to-earth deputy is familiar in tech. Will he leave a legacy marked by cultural transformation, where Amazon really does become " Earth's best employer," or will he replicate the actions of his predecessor and continue to innovate in the pursuit of greater market share, no matter the cost? Imaginations and realities But as Bezos steps back, the Amazon Jassy inherits is becoming known for its controversies - allegations of gender discrimination, tough working conditions, and monopolistic policies toward merchants - as much as its successes.Īll of which puts Jassy, the incoming CEO, at a crossroads. With a market cap of $1.7 trillion and a revenue relationship with an estimated 82% of American households, the company has an undeniable presence in daily life. No one doubts Amazon's commercial success. "He will be an outstanding leader, and he has my full confidence." "Andy is well-known inside the company and has been at Amazon almost as long as I have," Bezos wrote. Jassy, a member of AWS's founding team in 2003, was appointed to be its CEO in 2016. While AWS generates just 13% of the company's sales, it accounted for 60% of Amazon's profits last year. Jassy, 53, was the CEO of Amazon Web Services, the company's $40 billion cloud and computing arm, prior to his July 5 appointment as CEO. This story is available exclusively to InsiderĪnd start reading now. ![]() Account icon An icon in the shape of a person's head and shoulders.
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